Havas Media Network India to handle inDrive's integrated media duties

Havas Media Network India has bagged the integrated media mandate for inDrive. 

 

The agency will be responsible for the brand's offline (OOH, radio, print, tv) and online media strategies, aiming to enhance public awareness and visibility for the brand. 

 

The account was won post a multi-agency and will be handled by Havas Media Network India's Gurugram office.  

 

Avik Karmakar, GTM manager - South Asia, inDrive, said, "According to a study conducted by the sensor power data, inDrive is the second-largest ridesharing app in the world by downloads, which demonstrates that the market is receptive to newer and more convenient options. That's where we come in. We are excited to work with Havas Media Network India and are looking forward to a successful collaboration, combining our vision of being a company that is focused on people, performance and purpose with Havas’ extensive experience and market expertise."

 

Mohit Joshi, CEO, Havas Media Network India, said, "At Havas Media Network India, we believe in building meaningful connections and driving tangible results for our clients. We understand their needs and challenges and, combined with our extensive capabilities, we will strive to deliver business growth for inDrive. We are proud to be associated with a brand like inDrive that is driven by a commitment to doing good for society through fair practices and transparency."

 

Uday Mohan, managing director, Havas Media India, said, "inDrive is a strong contender in a highly competitive market. Breaking into this space presents an exciting challenge, and Havas Media India is well-equipped with a team of experienced professionals to design and implement solutions that cater to the brand's requirements and deliver the desired ROI."