HDFC Securities appoints Puneeth Bekal

HDFC Securities has announced the appointment of Puneeth Bekal as chief marketing officer and executive vice president. 

 

Along with heading the marketing department, Bekal will also be responsible for HDFC Sky – the brand's flat pricing equity broking app launched in September 2023. 

 

He moves from Mastercard, where he was director - marketing. 

 

Dhiraj Relli, managing director and CEO, HDFC Securities, said, “Puneeth will be instrumental in crafting a  new age, digital-first marketing ecosystem to lead HDFC Securities to stand out in the  fragmented and evolving broking and distribution space in India. Puneeth’s enthusiasm and  expertise will play a key role in the entire spectrum of HSL’s offerings ranging from our flat  pricing offering - HDFC Sky to Investment advisory services.” 

 

Bekal said, “I am thrilled to embark on this journey with HDFC  Securities, driving towards our shared vision of becoming the preeminent ally for financial  investors. In a rapidly evolving landscape, we recognise the transformative power of cutting-edge technologies, and my commitment is to leverage these tools to unlock their full potential.  The surge in over 10 crore new demat account openings in India since the pandemic, predominantly fueled by a wave of young and tech-savvy investors, underscores the dynamic  shift in the financial landscape. As the newly appointed CMO at HDFC Securities and HDFC Sky, my immediate focus is to  propel our digital capabilities to new heights, with a specific emphasis on HDFC Sky. This  strategic initiative aims to position HDFC Sky as the undisputed investment platform of choice  for the vibrant community of young and millennial investors across the nation. Through  innovation, personalised experiences, and a commitment to trust, we aspire to redefine the  landscape of financial services and solidify our standing as the go-to destination for the next  generation of investors." 

 

In a career spanning over 19 years, he has also worked with Godrej Group, Lodha Group, and Ceat Tyres, among others.