Hindustan National Glass appoints JWT India

Hindustan National Glass has appointed JWT India as its creative agency. JWT Mumbai will handle its corporate account and float glass business.

The account was won following a multi-agency pitch. The account size is estimated to be Rs 12-15 crores.

Commenting on the new win, Dhunji Wadia, managing partner, JWT India said, “The HNG pitch went far beyond the expected thirty second storyboard. It was a combination of  powerful strategic insights and an impactful and engaging idea presentation. At JWT, we firmly believe that the success to creating a brand is a unified engagement plan. We presented a comprehensive brand communication plan that translated seamlessly across channels and media, with our partners- RMG, IPAN (Hill & Knowlton) , Encompass, JWT Surround and Media Edge.”