Noel D'souza
Feb 27, 2024

IAMAI India Digital Summit: Content, technology and policy are the trifectas for digital publishers appealing to a Gen Z audience - Bharat Gupta

Jagran New Media's chief executive officer outlined strategies for digital publishers to engage with Gen Z and millennials authentically, stressing the importance of trust and credibility in building a successful brand

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Related Articles

Just Published

1 hour ago

Samsung Ads, Magnite partner to enhance streaming ...

The South Korean TV OEM player will leverage Magnite Access for programmatic monetisation.

4 hours ago

Havas’ global leaders on smart acquisitions, ...

EXCLUSIVE: Less M&A, more CX. Campaign Asia speaks with Havas’ global and regional leads about how the network is reshaping its business with CX at the core, avoiding the temptation of scale, and its plans in APAC.

5 hours ago

Choice fatigue hits: 78% of Indian shoppers ...

The joy of retail serendipity is fading—61% now shop online for convenience, while 36% miss the thrill of unexpected finds, says Criteo report.

5 hours ago

Havas’ global leaders on smart acquisitions, ...

EXCLUSIVE: Less M&A, more CX. Campaign Asia speaks with Havas’ global and regional leads about how the network is reshaping its business with CX at the core, avoiding the temptation of scale, and its plans in APAC.