ICICI Bank searches for Hong Kong creative shop

ICICI Bank, India’s second largest bank, is believed to be looking for a creative agency in Hong Kong. The bank has recently gone through a period of inactivity in the Hong Kong market. It is not known who the incumbent on the account is.

In India, ICICI recently ran with a campaign that focused on the personalised experience customers can expect to receive at ICICI branches. The bank's global presence currently spans across 19 countries including India. ICICI ranked in ninth place among India's top 20 brands according to Nielsen Media Research; State Bank of India (SBI) ranked in 15th place.