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ICICI Bank, India’s second largest bank, is believed to be looking for a creative agency in Hong Kong. The bank has recently gone through a period of inactivity in the Hong Kong market. It is not known who the incumbent on the account is.
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.