Campaign India Team
Sep 05, 2022

IDFC Mutual Fund assigns digital mandate to Mirum

No multi-agency pitch was involved

IDFC Mutual Fund assigns digital mandate to Mirum
Mirum has won the digital duties for IDFC Mutual Fund. 
 
The agency will deliver a bouquet of digital services for the mutual fund brand. The mandate will encompas brand strategy, creative services and social media duties.  
 
The agency will implement a Salesforce Marketing Cloud and provide managed services for a seamless marketing automation solution. 
 
No multi-agency pitch was involved for this account win and the brand will be serviced by Mirum’s Mumbai office.
 
Mihir Karkare, executive vice president, Mirum India, said, "We are happy to partner with IDFC Mutual Fund. It is a proud moment for Mirum to win such a large digital mandate and bears testimony to our digital capabilities. We look forward to service the IDFC MF account and are confident of delivering a seamless solution.”
 
Source:
Campaign India

Related Articles

Just Published

18 hours ago

Campaign roundup: Week of 31 March

The latest ad films and campaigns from brands like Wizikey, Royaloak, Royal Challenge Packaged Drinking Water, and more, in our weekly roundup.

18 hours ago

Wavemaker, Mondelez emerge top winners at EMVIE ...

EMVIES receive 1,779 entries from 33 agencies this year with 443 entries being shortlisted for evaluation.

21 hours ago

‘Digital twins are not the enemy’—H&M's AI ...

Following the news that fashion retailer H&M will use AI to create digital 'twins' of 30 models, we explore if it's a good idea, and what it might mean for creative campaigns.

21 hours ago

Elon Musk’s xAI acquires X for $33 billion

The acquisition marks a further alignment of the two companies, holding a combined value of $113 billion.