Campaign India Team
Sep 05, 2022

IDFC Mutual Fund assigns digital mandate to Mirum

No multi-agency pitch was involved

IDFC Mutual Fund assigns digital mandate to Mirum
Mirum has won the digital duties for IDFC Mutual Fund. 
 
The agency will deliver a bouquet of digital services for the mutual fund brand. The mandate will encompas brand strategy, creative services and social media duties.  
 
The agency will implement a Salesforce Marketing Cloud and provide managed services for a seamless marketing automation solution. 
 
No multi-agency pitch was involved for this account win and the brand will be serviced by Mirum’s Mumbai office.
 
Mihir Karkare, executive vice president, Mirum India, said, "We are happy to partner with IDFC Mutual Fund. It is a proud moment for Mirum to win such a large digital mandate and bears testimony to our digital capabilities. We look forward to service the IDFC MF account and are confident of delivering a seamless solution.”
 
Source:
Campaign India

Related Articles

Just Published

11 hours ago

Publicis Groupe unites Leo Burnett and Publicis ...

The network includes 15,000 people across 90 countries.

15 hours ago

Work less, deliver more: Why the 90-hour workweek ...

Overwork isn’t a badge of honour—it’s a sign of flawed workplace culture. How should agencies refocus on productivity instead?

19 hours ago

Diageo India appoints Praveen Someshwar as ...

Hina Nagarajan will move to another global executive position at Diageo plc