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INVESTOR VIEW: Creativity is often perceived as a 'low growth, 'low margin' business, a 'necessary evil'. It's a perception at odds with its value and one that's ripe for change.
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As a marketing channel, WhatsApp commands a staggering 1.5 billion users in Asia, led by India, Indonesia, and Philippines.
A round-up of ads from Indian brands including Tata Tea, Radico Khaitan, ITC, Ambuja Cements, MediBuddy, and Asian Paints.
A recent report by Adalytics exposed that many ads for Fortune 500 brands—including Amazon and Apple—were placed alongside harmful content. Campaign speaks to APAC leaders about the need for a nuanced approach that blends technology with human expertise.
Holding group CEO spoke to Campaign at Q2 results.