Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 022 69047500
Jul 09, 2024
If agencies want to see higher share prices, they should be pushing the case for creative
INVESTOR VIEW: Creativity is often perceived as a 'low growth, 'low margin' business, a 'necessary evil'. It's a perception at odds with its value and one that's ripe for change.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
In-Depth
Sep 23, 2024
India ranks No 2 in consumer confidence for ...
Just Published
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
1 day ago
Itch you can’t ignore: Sebamed scratches at the truth
Its latest campaign takes a cheeky swipe at anti-dandruff clichés, spotlighting how itch—not just flakes—disrupts everyday moments.
Awards
2 days ago
Not every Cannes Lion roars in real life
Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do bold ideas end and brand accountability begin in awards season?
Advertising
2 days ago
Cannes Lions tightens reins as AI blurs boundaries
After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
2 days ago
Cultural ‘Tadka’ drives India’s most effective ads ...
Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just notice—they respond.
