Research and Rankings Marketing
Campaign India Team
Dec 06, 2024

In a war for user attention, brands need to balance traditional and digital in media strategies: Kantar

In 2025, brands must craft resonant stories, balance reach with cost, embrace Gen Z diversity, and seamlessly merge influencer content with traditional advertising for impact.

A combination of expected outcomes, incremental reach, and attention must influence a brand's media mix and creative strategies.

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