Campaign India Team
Jul 11, 2008

"In time, Mediabrands to have implications for India," Lynn de Souza

Interpublic has created a media holding company structure called Mediabrands that will include its two media agencies Initiative and Universal McCann.  When Campaign India spoke to Lynn de Souza, chairman and CEO, Lintas Media Group (pictured), about the implications of the move in India, she said, "In time, yes, the creation of the new management entity Mediabrands would have implications for the Indian market as well. I cannot share any details with you at this point, though."

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Related Articles

Just Published

18 hours ago

Arthur Sadoun on ‘massively increasing gap’ on ...

Publicis CEO spoke to Campaign at Q2 results.

20 hours ago

Agencies, read the room: Clients want more than ideas

The Marcom Avenue’s founder reveals seven hard truths clients wish agencies knew—beyond pitches, awards and buzzwords. Hint: Accountability, empathy, and business impact top the list.

21 hours ago

Dentsu Lab in India trades innovation theatre for ...

With creative R&D under scrutiny, the newly-launched hubs promise low-risk, high-impact solutions that move beyond quick marketing hacks.

1 day ago

KIT Global pushes ‘minimum viable data’ for smarter ...

CEO Olga Dulinskaya explains why brands need less data, sharper personalisation, and unified platforms to navigate emerging markets.