Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Interpublic has created a media holding company structure called Mediabrands that will include its two media agencies Initiative and Universal McCann. When Campaign India spoke to Lynn de Souza, chairman and CEO, Lintas Media Group (pictured), about the implications of the move in India, she said, "In time, yes, the creation of the new management entity Mediabrands would have implications for the Indian market as well. I cannot share any details with you at this point, though."
Contact Customer Support at
[email protected]
or call+91 22 69489600
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Once driven by essentials, quick commerce is now finding its fastest growth in fashion, gifting, décor and frozen foods—reshaping how India shops on impulse, well beyond metros.
Panel includes Sabyasachi, Anjolie Ela Menon, and international figures for Masterstroke awards launching in February.
The eighth edition blends community running with preventive healthcare messaging and long-term brand-led engagement.
The campaign uses creator-led storytelling to position Yas Island Abu Dhabi as a personalised travel destination for India’s Gen Z audiences.