Warc has rolled out its 'Media 100 Ranking' list for 2022.
According to the report, India ranks third amongst the countries for media, with the USA topping the list.
Cadbury's 'Not just a Cadbury ad' by Wavemaker Mumbai bags the 10th place in the top campaigns for the media excellence category.
Among the top agencies for media list, Wavemaker's Mumbai office was ranked fourth, while Mindshare's Mumbai office was eighth.
EssenceMediacom ranks first in the top networks for media list, whereas WPP takes the lead in the top holding companies for the media category.
Unilever tops the advertisers for media list, while Mondelez International is second.
The ranking is produced by combining the results of the industry’s global and regional media award shows of 2022.
Amy Rodgers, head, WARC Creative, said, “This year, the top campaigns aimed to inform and educate through strong media strategies. The #1 campaign, ‘Break of Silence’, used TV to educate the audience on the experiences of deaf people. Liquid Billboard for adidas ranked #2 used out-of-home innovatively and creatively to help the brand stand out from the crowd; and the #9 campaign, ‘Fintropolis’ for Ally turned to gaming to teach young people about financial management.”
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