IndIAA Awards 2017: Winners announced

The third edition of the IndIAA Awards took place in Mumbai on 8 September. Winners were announced in 20 out of the 21 categories. 

 

The IndIAA Awards chooses only one winner in a category, or a joint winner in case of tied scores. Awards are presented to real, hardworking campaigns that are backed by media spends.

 

Gopal Vittal, chairman and CEO, Bharti Airtel, was the jury chair this year. He said, “This is an award that truly measures the creativity, freshness of the idea, its campaignability and also stuff that is really material. The discussions amongst the jury members were terrific and we believe the winners truly deserve the awards.”

 

Pradeep Guha, chairman, IndIAA Awards, said, “This is probably the only award that has every big advertiser, advertising agency and media together on one platform. The 'asli' award has turned out to be an 'asli' winner.​”

 

Srinivasan Swamy, SVP, IAA Global, said, “I congratulate all the winners. It was gratifying to see all the clients on stage along with their creative and media agencies. This award salutes the excellence of all co-creators of the award.​”

 

Neeraj Roy, president, IAA India Chapter, added, “In just three years this award has received so much industry-wide experience. It speaks volumes for the concept and the execution of the process.”

 

Here's the full list of winners

 

Auto Four Wheelers

Campaign: Volkswagen Ameo - Think Pride. Think New

Client : Volkswagen

Creative Agency: DDB Mudra West

 

Auto Two Wheelers

Campaign: Bajaj Platina Comfortec - Humpty Dumpty

Client : Bajaj Auto

Creative Agency: Ogilvy & Mather India

 

Auto Others

Campaign: Ceat – Mr Haath Dikhau

Client : Ceat

Creative Agency: Ogilvy & Mather India

 

Banking and Finance

Campaign: Motilal Oswal - Think Equity. Think Motilal Oswal

Client : Motilal Oswal

Creative Agency: Mullen Lintas

 

Consumer Durables

Campaign: Milton - Leak Lock Tiffins 

Client : Hamilton Housewares

Creative Agency: Ogilvy & Mather India

 

Consumer Electronics

Campaign: Samsung India Service (SVC) – We’ll take care of you, wherever you are. #SamsungService

Client: Samsung India 

Creative agency: Cheil, Lodestar 

 

Corporate

Campaign: Star Plus - Nayi Soch – Son of Devki

Client: Star Plus 

Creative Agency: Ogilvy & Mather India

 

Fashion and Accessories

Campaign: Tanishq - Rivaah Brides

Client: Titan 

Creative Agency: Lowe Lintas

 

Food & Beverages (two winners)

Campaign: Nestle - #StayStarted with NESCAFÉ | RJ Rishi’s story

Client : Nestle 

Creative Agency: Mccann

 

Brooke Bond Red Label - T for togetherness

Client: HUL

Creative agency: Ogilvy & Mather India

 

Government

Campaign: Amitabh Bachchan as 'Coolie' - Swachh Bharat Misssion

Client: Government - Swachh Bharat Mission (The Ministry of Drinking Water and Sanitation) 

Creative Agency: Ogilvy & Mather India

 

Home Care (FMCG)

Campaign: Ghadi -  #SaareMaelDhoDaalo

Client : RSPL Limited

Creative Agency: JWT (ADK Fortune)

 

Insurance

Campaign: HDFC Life - Apnokoapnedumpejeenasikhao #MyMomentOfPride

Client: HDFC life 

Creative agency: Leo Burnett

 

Entertainment and Media

Campaign:Tata Sky Acting Adda | Amitabh Bachchan | Ramleela

Client : Tata Sky

Creative Agency: Ogilvy & Mather

 

Online Commerce

Campaign: MakeMytrip - Awesome Rooms

Client : MakeMyTrip

Creative Agency: Publicis

 

Personal Care

Campaign: Kunal's Lasting First Impression With Wild Stone

Client : McNroe Consumer Products

Creative Agency: Ogilvy & Mather India

 

Retail

Campaign: McDonald-Introducing the Happy Price Combos!

Client : McDonald

Creative Agency: Leoburnett

 

Telecom & Technology 

Campaign: Vodafone - #MakeMostOfNow

Client: Vodafone India

Creative Agency: Ogilvy & Mather India

 

Travel and Tourism

Campaign: Lufthansa - A secret plot to defeat the Indians by thinking like Indians

Client: Lufthansa

Creative Agency: Mccann

 

Pharma, Hygiene and Wellness

Campaign: Volini #PatOnTheBack - Being there, matters.

Client: Volini- Sun Pharma

Creative agency: Lowe Lintas

 

Home Decor

Campaign: Fevikwik Gel TVC

Client : Pidilite Industries

Creative Agency: Ogilvy 

 

 

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