Influencing the influencers: A decade on, the Laadli campaign labours on

‘Changing the mindset’ would encapsulate what the Laadli campaign from Population First, in the space that it has created for itself over the last ten years, has been trying to do. We speak with Dr AL Sharada, director, and SV ‘Bobby’ Sista, executive trustee, Laadli, for more on the genesis of the movement that has worked closely with the advertising and media fraternities to incubate the change it seeks