Campaign India Team
Jan 10, 2023

Intent to hire across advertising, public relations and market research jobs on the rise: Report

Hiring across the telecom sector also saw an increase

Intent to hire across advertising, public relations and market research jobs on the rise: Report
Intent to hire across advertising, market research (MR), and public relations (PR) saw a 9% growth in India in December 2022 according to a report by foundit. These categories were only matched by the telecom sector in the country.
 
The hiring demand was driven by digital marketing, big data and automation. The category saw an increase in demand for social media managers, with a 17% share of the total job roles in the sector. Research analysts (15%) were second and digital marketing experts were third (9%). SEO professionals too witnessed notable demand holding a share of 7%.
 
The key skills in demand included social media engagement, Javascript, MYSQL, SEO and Google Analytics.
 
Sekhar Garisa, CEO - foundit (previously Monster APAC and ME), a Quess company, said, “It has been a roller coaster year for the Indian economy amidst increasing global headwinds. The government’s efforts to arrest inflation held the economy in good stead amidst geopolitical tensions, rising inflation and disturbances in the global supply chain. This month's data emphasises that while companies are becoming slightly cautious with economic uncertainty, we expect hiring in sectors such as telecom and banking and finance to do well. We are also optimistic that the Union Budget 2023 will enable substantial job creation in most sectors.”
 
Source:
Campaign India

Related Articles

Just Published

16 hours ago

WPP's 'pretty grim' profit warning: stock market ...

Analysts assessed whether further downgrades will be a broader industry issue.

17 hours ago

Green isn’t a colour — it’s a claim you prove

As eco-fatigue sets in, brands faking green credentials risk losing more than trust — they risk losing the plot entirely.

22 hours ago

Scroll less, sniff out the truth first

Bark Out Loud’s new campaign warns pet parents: don’t swap science for social hearsay when it comes to pet care.

22 hours ago

Influence, interrupted: How India’s creator economy ...

From content to commerce, influencer marketing in India is maturing into a data-led, tech-sustained, outcome-driven growth engine.