Campaign India Team
Jun 20, 2020

IPL to review Vivo, other sponsorship deals after Indo-China border tension

Vivo had taken over sponsorship rights from Pepsi 2016

The Indian Premier League took to twitter to communicate this.
The Indian Premier League took to twitter to communicate this.

The Indian Premier League has announced that it will be holding a meeting next week to discuss and review various sponsorship deals after the recent clashes with China.

Chinese smart phone manufacturer Vivo is the title sponsor of the Indian Premier League. It first took over from Pepsi in 2016 as the title sponsor. It then bid Rs 2,199 crore in 2017 to secure the title sponsorship for a five-year period starting from the 2018 edition. This year's edition which was to be played in March, April has been postponed because of the outbreak of Covid-19.

The Indian Premier League took to twitter to communicate this.  

Other IPL sponsors are:

Tata Altroz, FBB, Dream11, PayTM and Ceat.

Also read:

 
 
Source:
Campaign India

Related Articles

Just Published

4 hours ago

Valerie Pinto to join APCO in October '25

Pinto to lead APCO’s India operations and be responsible for the company's strategic corporate business across Asia.

5 hours ago

Dentsu South Asia appoints new leaders

Global agency network to integrate creative, media, and client services under a unified Media++ strategy.

5 hours ago

Samsung Ads, Magnite partner to enhance streaming ...

The South Korean TV OEM player will leverage Magnite Access for programmatic monetisation.

9 hours ago

Havas’ global leaders on smart acquisitions, ...

EXCLUSIVE: Less M&A, more CX. Campaign Asia speaks with Havas’ global and regional leads about how the network is reshaping its business with CX at the core, avoiding the temptation of scale, and its plans in APAC.