Digital Opinion
Charles Dangibeaud
Nov 04, 2024

Is generative AI eroding media's ethical core?

SearchGPT has arrived, and the media industry's ethical reckoning is upon us. Initiative's Charles Dangibeaud demands immediate action: a robust ethical framework for AI-powered media buying is no longer a luxury; it's a necessity.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

WPP mandates four days per week in office

1 WPP mandates four days per week in office

Why is PVMA missing ‘U’?

2 Why is PVMA missing ‘U’?

From football fields to viral feats: Humaira Mahat’s influencer marketing playbook

3 From football fields to viral feats: Humaira Mahat’s influencer marketing playbook

Programmatic advertising’s power trio: AI, analytics, and privacy protection

4 Programmatic advertising’s power trio: AI, analytics, and privacy protection

WPP’s back-to-office push: Is India’s adland ready for reset?

5 WPP’s back-to-office push: Is India’s adland ready for reset?

WPP boss Mark Read hits back at employee vitriol over back-to-office mandate

6 WPP boss Mark Read hits back at employee vitriol over back-to-office mandate

Wondrlab expands tech portfolio with BigStep acquisition

7 Wondrlab expands tech portfolio with BigStep acquisition

South Indian films dominate box office in 2024: Ormax report

8 South Indian films dominate box office in 2024: Ormax report

Valentine's Day 2024: Brand work that caught our attention

9 Valentine's Day 2024: Brand work that caught our attention

AI-powered content can be a shortcut to marketing greatness

10 AI-powered content can be a shortcut to marketing greatness

Related Articles

'Centre on people': Meta's monetisation lead on the rise of generative AI tools
Advertising
Apr 02, 2024
Shawn Lim

'Centre on people': Meta's monetisation lead on the ...

Adoption of generative AI technology is trailing behind employee usage and consumer demand: Adobe
Digital
Nov 28, 2023
Campaign India Team

Adoption of generative AI technology is trailing ...

LS Digital launches AI marketing stack
Marketing
1 hour ago
Campaign India Team

LS Digital launches AI marketing stack

Hyped but hindered: Marketing moves that failed to deliver in 2024
Advertising
Jan 15, 2025
Little Yadav

Hyped but hindered: Marketing moves that failed to ...

Just Published

Advertisers, it’s time to face facts. Because truth matters
Advertising
1 hour ago
Rupert Smith

Advertisers, it’s time to face facts. Because truth ...

Tech companies doing away with fact checkers is further proof of why advertisers must support journalism.

LS Digital launches AI marketing stack
Marketing
1 hour ago
Campaign India Team

LS Digital launches AI marketing stack

The stack incorporates the technologies of research AI, generative AI, and predictive AI to help brands improve the effectiveness of their campaigns.

Kantar Group sells Kantar Media to HIG Capital
Media
2 hours ago
Campaign India Team

Kantar Group sells Kantar Media to HIG Capital

Valued at $1 billion, the acquisition deal is expected to be completed by the end of the current calendar year.

GroupM axes global agency CEO roles in major centralisation push
Advertising
5 hours ago
Gideon Spanier

GroupM axes global agency CEO roles in major ...

EssenceMediacom, Mindshare and Wavemaker brands will still operate globally and local market CEOs will retain their roles.