Campaign India Team
Oct 28, 2015

Jabong ropes in Saurabh Srivastava as CMO

He had joined MobiKwik in April this year

Jabong ropes in Saurabh Srivastava as CMO
Saurabh Srivastava has joined fashion e-commerce portal Jabong.com as CMO.
 
Srivastava confirmed his move and termed it 'very recent'. He was with MobiKwik in a similar capacity since April 2015. 
 
He had joined the mobile payment company with the mandate to build a consumer internet brand after a three-year stint at Ixigo.com, where he was VP – marketing and product strategy. 
 
In a career spanning over 13 years he has also worked with Goodyear, Maruti Suzuki, Dainik Jagran, GroupM and DDB.
 
Online fashion retailer Jabong was in the news this September for its co-founders Praveen Sinha and Arun Chandra Mohan exiting, and was reportedly on the lookout for a new CEO.
 
 
 
Source:
Campaign India

Related Articles

Just Published

18 hours ago

LS Digital launches CRAFT to boost brand engagement ...

It aims to help brands optimise their digital communication strategies by focusing on personalised connections, immersive experiences, and scalable impact.

19 hours ago

Marketers bet big on brand-building, not just quick ...

According to a study by CNN International Commercial and MTM, 78% of marketers listed improving brand awareness and reputation as their top goal.

22 hours ago

Understanding the nudge-sludge dynamic in marketing

Strategic marketing calls for purposeful messaging and 'nudging', shifting from quantity to quality, says Doceree's founderc and global CEO.

1 day ago

Campaign roundup: Week of 4 Nov

The latest ad films and campaigns in India from brands such as Nihar Naturals, Woodpecker Beer, Tata Tea, Senco Gold, Grand Hyatt, Centrum, Pulse Candy and more in our weekly news roundup.