JAPFA appoints BBH

JAPFA has announced the appointment of BBH to handle its creative mandate.

 

The agency's Mumbai office will handle the industraliased agri-food company which operates in five countries. BBH will be responsible for crafting the integrated, digital-first strategy JAPFA's mobile app.

 

The mandate is to help establish the brand's D2C channel for meat lovers in India.

 

Shyam Sreechandrababu, assistant vice president - marketing (food) - JAPFA India, said, "We are at an important juncture in our journey, as we move into our next growth phase. Team BBH India’s deep understanding of the D2C industry, consumer food consumption habits and clutter-breaking creative thinking really set them apart. We look forward to working together closely to build a strong presence in India.”

 

Himanshu Saxena, COO and MD, BBH India, said, "We are very excited that JAPFA has trusted us with the mandate to craft their communication as they foray into the consumer market. JAPFA has the potential to revolutionize meat consumption in India, especially in the post-pandemic world. We look forward to working closely with the team to build a sharp proposition for the brand which fuels their ambitions for the Indian market."