Campaign India Team
May 06, 2008

Jump Games, Zapak tie-up with cricketer Ishant Sharma

Jump Games and Zapak Digital Entertainment, gaming divisions of Reliance Entertainment, have tied up with cricketer Ishant Sharma. As part of the deal, Zapak.com will be creating and hosting an online game based around the cricketer and Jump Games will be creating a mobile game based on him. The mobile gane is called 'Cricket Fever' and the online game is 'Power Bowler'.

Jump Games, Zapak tie-up with cricketer Ishant Sharma

Jump Games and Zapak Digital Entertainment, gaming divisions of Reliance Entertainment, have tied up with cricketer Ishant Sharma. As part of the deal, Zapak.com will be creating and hosting an online game based around the cricketer and Jump Games will be creating a mobile game based on him. The mobile gane is called 'Cricket Fever' and the online game is 'Power Bowler'.


Rajesh Sawhney, president, Reliance Entertainment, said, “We believe that Cricket is not just a sport but a religion in India and we at Reliance Entertainment are all set to capitalize on the huge opportunity this game presents. Gaming is a new industry in India and we believe that Cricket can play a significant catalyst to give the industry the right kind of growth impetus.”


“Today we have created both an Online and a Mobile game around Ishant Sharma, these are the first of their kind bowling only cricket games and are sure to be a hit with all cricketing fans in India,” he added. 
 

Source:
Campaign India

Related Articles

Just Published

11 hours ago

Coca-Cola faces backlash for ‘ugly’ AI-generated ...

Has the magic been lost? Netizens call it "deeply uncanny," "soulless," and even "garbage," questioning whether technology can truly capture the spirit of the holidays.

11 hours ago

Agency of the Year 2024: Shortlists announced

See the full shortlist for the 2024 Campaign Asia-Pacific Agency of the Year awards here. Tickets are limited, we encourage you to secure your spot fast.

12 hours ago

Reliance Disney merger: A game-changer for ad ...

SOUNDING BOARD: While the merger could potentially reshape OTT advertising with premium targeting, the reduced ad inventory raises challenges for agencies, limiting their negotiation leverage.

14 hours ago

Moves and wins roundup: Week of 18 Nov

Our weekly news roundup includes the latest appointments and account wins from Art-E, Crayons Advertising, RMSI and more.