JWT identifies global trends that will drive consumer behaviour

JWT has released its fifth annual year-end forecast of key trends that will drive or significantly impact consumer behaviour in the year ahead.According to the forecast, 2010 will see more brands disclosing everything from calorie counts on menus to carbon emissions to sourcing details; a proliferation of products and services catering to the over-65 set; and an explosion of location-based or -aware services that leverage data from a user’s mobile phone.