Wieden+Kennedy India has announced the appointment of Kapil Batra as national creative director. Batra will be based in New Delhi. He will report to Santosh Padhi, chief creative officer, Wieden+Kennedy India.
He moves from McCann Worldgroup India, where he was heading creative in its New Delhi office.
Padhi said, "We are in the people business and people are the source of creativity and ideas. We were looking for a solid creative people's person with a great depth of insights, ideas and love for craft, we found all of these and many more in Kapil. After spending two decades in the industry, his passion and hunger to do more is what impressed us the most, his versatile body of work reflects human culture in a big way, which is one of the strong beliefs of W+K India and global."
Ayesha Ghosh, president, Wieden+Kennedy, India, said, "When we saw the creative work that Kapil has been responsible for, we knew that we had to have him join us. Within the agency we often talk of breaking out of ads and breaking into culture. That is what much of his work represents. And it doesn't hurt that some of his campaigns have gone on to make a sizable difference to the brands they were created for! What completely sealed the deal for us over and above the work, is that Kapil is an incredibly nice, humble person, who lets his work speak for him. And we're suckers for that."
Batra said, "W+K has consistently created work that's awe-inspiring. It is bold and rooted in culture. So when this opportunity to be a part of this truly creatively driven organisation came, I got all excited. And in my subsequent interactions with Paddy and Ayesha, where they spoke about their vision for W+K India, the culture, and more importantly, the vibes I got, everything was just fantastic. I am happy to join the talented team here and contribute to writing an exciting new chapter for W+K India."
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