
Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 022 69047500
Frito Lay has roped in Kareena Kapoor as the new ambassador for its snack food products. Kapoor joins other Bollywood stars, Juhi Chawla, MS Dhoni and Saif Ali Khan, as a brand ambassador for Pepsico's snack food products.As a part of the new campaign, Kapoor will introduce the brand communication in a new TVC that will go on air by mid-November 2008. The new campaign also includes radio and outdoor promotions including on-ground activities.
Contact Customer Support at
[email protected]
or call+91 022 69047500
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Centerfruit’s tongue-twisting Voice AI campaign proves rural India doesn’t need screens to engage—just smart tech with local soul.
With no elections or cricket highs, India’s INR 1371 billion adex proves that digital muscle, data depth, and media shifts are driving real momentum.
Former Ogilvy UK CEO Michael Frohlich will replace Wade, who leaves the holding company after 13 years.
The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade third-party tracking for first-party trust, clean data, and cultural transparency—or risk fading into irrelevance.