Ketan Desai joins The Integer Group as managing director

Ketan Desai has joined the The Integer Group India as managing director with immediate effect.

Desai will work alongside Shiv Sethuraman, chief executive oficer, TBWA\Group India and Dan Paris, regional managing director of The Integer Group Asia Pacific.

He joins The Integer Group after a 14-year stint with Grey Global Group, where he led client relations in India and Sri Lanka.

On his appointment, Desai said, “I am extremely excited to join the team. The Integer Group is a top promotional, retail and shopper marketing agency, and for me, it is the opportunity to develop winning solutions for world class brands at the point of purchase.” Desai added, “Retail and shopper marketing is my passion and there is no question for me that it represents the future of industry.”

On Desai's appointment, Sethuraman said, “Ketan has considerable experience in many retail categories across our industry, demonstrating the leadership essential to drive growth for some of the biggest brand owners in the world. His addition to the senior team here in Mumbai is a huge asset as our business grows and continues to diversify into the fast-growing space of shopper marketing.”

Paris added, “Ketan has rare expertise in our industry, combining a wide brand portfolio with experience in the growing Indian market and sub-continent region, whilst demonstrating the granular insight critical to driving powerful and effective creative work for the brands under his stewardship.”