Kia Motors revamps brand identity

South Korean automotive manufacturer Kia has revealed a new corporate logo and global brand slogan. 

 

Through this revamp, the brand wants to signify its 'bold transformation'. The brand has an ambition to establish a leadership position in the future mobility industry by revamping nearly all facets of its business. The logo has been designed to resemble a handwritten signature. According to a statement, it's a symbol of Kia's new brand purpose and the values it promises to offer customers through future products and services. 

 

 

A statement from the company explains that the unbroken line of the logo conveys Kia's commitment to bringing moments of inspiration, while its symmetry demonstrates confidence. 

 

Ho Sung Song, president and CEO, Kia, said, “Kia’s new logo represents the company’s commitment to becoming an icon for change and innovation. The automotive industry is experiencing a period of rapid transformation, and Kia is proactively shaping and adapting to these changes. Our new logo represents our desire to inspire customers as their mobility needs evolve, and for our employees to rise to the challenges we face in a fast-changing industry.” 

 

The logo was unveiled during a pyrotechnic display in the skies above Incheon, Korea. 

 

Innocean Worldwide has worked on the revamped logo.