Slice has announced the appointment of actor Kiara Advani as brand ambassador.
With this association, the brand aims to connect with its audience and reinforce its position as the go-to drink for mango lovers across the country.
The brand has also rolled out a campaign ‘Aam ka ehsaas. Sabse khaas’ (the mango feeling is special) featuring Advani.
Anuj Goyal, associate director, Slice and Tropicana, PepsiCo India, said, “We are thrilled to have Kiara Advani as our new brand ambassador. Known for her exceptional acting skills and her stylish persona, she has huge fan base amongst our target audience. We believe her popularity and mass appeal will help us connect with our consumers in a meaningful way."
Goyal added, “Our new summer campaign is a perfect reflection of the quintessential Slice way of indulging in a mango experience. From relishing the last drop of Slice to the spirited music and added hint of playfulness, the film seamlessly blends into the new ‘Aam ka ehsaas. Sabse khaas’ narrative. We are confident that the new film will strike a chord with our consumers.”
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