KidZania appoints JWT India to handle creative duties

Global edutainment brand KidZania has awarded its creative mandate to JWT for its first theme park in India, which is due to open in Mumbai.

The agency has been mandated with creating a multimedia campaign to create awareness for KidZania across print, electronic and OOH media.

On the appointment, Viraj Jit Singh, CMO, KidZania India, said, “We are delighted to have JWT India on board to develop our communication strategy. Having worked with global brands across product categories, JWT brings with them a deep understanding of our target audience - kids and young parents. KidZania is a unique concept and their focus will be to bring alive the role play experience across all platforms of communication and engagement."

“We are very excited and look forward to working with KidZania, one of the fastest growing kid’s interactive entertainment brands in the world. With KidZania’s unique offerings, JWT is looking forward to partner the brand in growing its footprint in the Indian market to make it a leader in the space for interactive kid’s entertainment,” added Tarun Chauhan, managing partner and branch head, JWT Mumbai.