Krishnaraj Bhat joins Mudra as group director, brand communications

Mudra Communications has appointed Krishnaraj Bhat as group director, brand communications for its Delhi office. Bhat comes from Reliance Industries-Textile Division, Ahmedabad where he was working as deputy general manager – marketing.

He started his career with with Mudra Communications, Ahmedabad as account executive in 1997 and became account supervisor in March 2001. He has worked for agencies including Bates India and McCann Erickson Malaysia. He has worked on brands like Shalimar Paints, Paras Pharmaceuticals, Reliance Industries Ltd, Rasna Industries Ltd, Nestle Products, Coca Cola, DiGi Telecommunications and Amul Hosiery.

"It's a great feeling to be back in the place where you have grown up in. And the opportunity of working with Sandeep (Vij) was too good to pass. My task would be to make account planning the driver of media-neutral ideas to springboard richer consumer engagement," said Bhat.