Law & Kenneth releases campaign for ADAG's BIG Flix

BIG Flix, the movie rental division of Reliance ADAG, has unveiled a new mass media campaign. The campaign is titled ‘Ab Aam Zindagi Ban Jaye Filmy’ and has been designed by Law & Kenneth.  The media mix includes outdoor, TV, print, radio and digital. The TVC is a spoof on Hindi films like Om Shanti Om, Saawariya and Matrix. The campaign uses humour to show how people who are trying to copy scenes from these popular films in their everyday lives, eventually end up making fool of themselves.