Leo Burnett wins AMW truck business

Leo Burnett, Mumbai has been appointed as the AOR for Asia Motor Works (AMW). Started in 2005, the company offers solutions in the transportation industry, with fully built trucks being their mainstay.

“The truck manufacturing industry is booming in India. And the last few years have seen a lot of heightened activity in this sector. But standing tall against the age old market leaders requires a very different, non-traditional thinking. Using the Human Kind Approach, we presented ideas that would energize the entire business.  It is exciting to be associated with a young, fire-in-the-belly brand like AMW," said Arvind Sharma, chairman, India Subcontinent, Leo Burnett.

“Today, our aim is to engage the imagination and emotion of people who think their needs are already being met by their current options. To get AMW into that consideration set defines our current advertising objective,” added Anup Vishwanathan, vice president, Leo Burnett, Mumbai.