Wallpaper brand Nilaya by Asian Paints, has appointed Liqvd Asia to handle its digital communications account.
As per the mandate, the digital agency will be responsible for the brand's creative proposition across channels.
The account was won following a multi-agency pitch.
A spokesperson from Asian Paints said, “Liqvd Asia, is a partnership and we are sure it will further enable both parties to reach great heights. The clientele and the work they have done and the brands they’ve helped grow made this a relatively easy decision. With the campaign, #ASpaceApart, we are hoping to revolutionise the wallpaper industry.”
Arnab Mitra, MD, Liqvd Asia, said, “Nilaya is looking to redefine the wallpaper category and how consumers imagine luxury and art without compromising on their aesthetic instincts. Launching the integrated campaign with the theme #ASpaceApart, we want to give Nilaya the rightful space to help consumers discover the real art of wall coverings. Our team is excited to take on the challenge of digitally re-launching the product via multiple communication mechanisms across the digital universe. We hope to set a new benchmark via this partnership.”
