Advertising
Campaign India Team
Apr 13, 2023

Lodestar retains PhonePe's integrated media duties

No multi-agency pitch was involved

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Only 100 million of India's 547 million OTT users are paying subscribers: Ormax report

1 Only 100 million of India's 547 million OTT users are paying subscribers: Ormax report

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

2 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

India 2030: Middle class majority to fuel shift to experience-led spending

3 India 2030: Middle class majority to fuel shift to experience-led spending

Googlies on Google: A curiosity-driven game for search

4 Googlies on Google: A curiosity-driven game for search

Kia's Sonet embarks on a journey of uncharted thrill

5 Kia's Sonet embarks on a journey of uncharted thrill

Can sound make you taste spice? 7UP thinks so

6 Can sound make you taste spice? 7UP thinks so

Shaadi, skins and synergy: BGMI’s campaign ups the game

7 Shaadi, skins and synergy: BGMI’s campaign ups the game

FCB India goes solo in WARC’s Global Good parade

8 FCB India goes solo in WARC’s Global Good parade

Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

9 Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

Cadbury 5 Star gives the AI revolution a humorous pushback

10 Cadbury 5 Star gives the AI revolution a humorous pushback

Related Articles

PhonePe celebrates innovators and silences sceptics
Advertising
Sep 12, 2023
Campaign India Team

PhonePe celebrates innovators and silences sceptics

PhonePe gives customers a wake-up call to safeguard their privacy
The Work
Jun 23, 2023
Campaign India Team

PhonePe gives customers a wake-up call to safeguard ...

PhonePe Motor Insurance ensures elimination of the unnecessary
The Work
Apr 26, 2023
Campaign India Team

PhonePe Motor Insurance ensures elimination of the ...

PhonePe insures Alia Bhatt and Aamir Khan’s ride
The Work
Sep 22, 2022
Campaign India Team

PhonePe insures Alia Bhatt and Aamir Khan’s ride

Just Published

Magnite launches unified SpringServe video platform
Advertising
2 hours ago
Campaign India Team

Magnite launches unified SpringServe video platform

The platform combines its ad server and SSP to enhance programmatic efficiency for CTV and OTT players.

How Asics India is turning footprints into funnel metrics
Advertising
9 hours ago
Vinita Bhatia

How Asics India is turning footprints into funnel ...

From gait scans to geo-targeted ads, the sporting goods group laces together tech, retail, and events to chase India’s growing base of runners.

M&A deals continued to decline in 2024: COMVergence
Research and Rankings
11 hours ago
Ravi Balakrishnan

M&A deals continued to decline in 2024: COMVergence

Even as overall dealmaking declines, certain sectors such as ecommerce continue to be a major draw.

Personalisation gives 40% higher conversion to brands: Study
Advertising
11 hours ago
Campaign India Team

Personalisation gives 40% higher conversion to ...

India sees 163% revenue growth from contextual marketing campaigns in 2024, according to WebEngage trends report.