Advertising
Campaign India Team
Apr 13, 2023

Lodestar retains PhonePe's integrated media duties

No multi-agency pitch was involved

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Weekend Fun: The Blue Film Festival

2 Weekend Fun: The Blue Film Festival

Reliance Disney merger: A game-changer for ad agencies, not without risks

3 Reliance Disney merger: A game-changer for ad agencies, not without risks

Phyllis Project: Attempting to rewrite the script for women in advertising leadership

4 Phyllis Project: Attempting to rewrite the script for women in advertising leadership

Skoda India banks on localised marketing to generate mass appeal for Kylaq SUV

5 Skoda India banks on localised marketing to generate mass appeal for Kylaq SUV

Amazon India launches Creator Central to streamline influencer content creation

6 Amazon India launches Creator Central to streamline influencer content creation

Kia's Sonet embarks on a journey of uncharted thrill

7 Kia's Sonet embarks on a journey of uncharted thrill

Trump’s victory isn’t just America’s crisis—it’s a global marketing lesson we ignore at our own peril

8 Trump’s victory isn’t just America’s crisis—it’s a global marketing lesson we ignore at our own peril

Independent agencies rewrite the rules to stay relevant and take on industry Goliaths

9 Independent agencies rewrite the rules to stay relevant and take on industry Goliaths

Kotak Mahindra Bank seeks digital creative agency

10 Kotak Mahindra Bank seeks digital creative agency

Related Articles

PhonePe celebrates innovators and silences sceptics
Advertising
Sep 12, 2023
Campaign India Team

PhonePe celebrates innovators and silences sceptics

PhonePe gives customers a wake-up call to safeguard their privacy
The Work
Jun 23, 2023
Campaign India Team

PhonePe gives customers a wake-up call to safeguard ...

PhonePe Motor Insurance ensures elimination of the unnecessary
The Work
Apr 26, 2023
Campaign India Team

PhonePe Motor Insurance ensures elimination of the ...

PhonePe insures Alia Bhatt and Aamir Khan’s ride
The Work
Sep 22, 2022
Campaign India Team

PhonePe insures Alia Bhatt and Aamir Khan’s ride

Just Published

Apple begins selling News ads directly
Marketing
9 minutes ago
Nikita Mishra

Apple begins selling News ads directly

The shift comes as Apple grapples with plunging iPhone sales, prompting a bold pivot to bring Apple News ad sales in-house. The big question: what’s in it for publishers?

24 hours with ... Sandiip Kapur
Marketing
2 hours ago
Campaign India Team

24 hours with ... Sandiip Kapur

Sandiip Kapur, founder and managing director of Promodome Communications tells us through what a day in his life typically looks like.

India dazzles at Campaign Asia-Pacific’s Women to Watch 2024
Awards
22 hours ago
Campaign India Team

India dazzles at Campaign Asia-Pacific’s Women to ...

Three Indian women shine among 34 trailblazers transforming Asia-Pacific’s marketing and communications landscape.

Streaming TV: Advertisers' new go-to for engaged viewers
Advertising
1 day ago
Campaign India Team

Streaming TV: Advertisers' new go-to for engaged ...

Magnite’s latest research highlights its impact on ad recall, trust, and purchase intent, offering new possibilities for brands in India.