Campaign India Team
Apr 26, 2023

PhonePe Motor Insurance ensures elimination of the unnecessary

Watch the films here

PhonePe has launched a campaign titled ‘insurance your way’ to focus on motor insurance without any unwanted calls or unnecessary add-ons. The 20-25 seconder films aim to educate customers on buying hassle-free motor insurance with the help of trusted insurers. 
 
Each film draws parallels from everyday life analogies - where consumers are troubled by unwanted calls, pre-attached add-ons, limited options. They begin with the protagonist executing his/her plans the way they want. However, while the plan is in action, they’re interrupted by additional things that they never asked for. These turn out to be a put-off for them. 
 
 
Ramesh Srinivasan, head of brand marketing, PhonePe, said, “Insurance has been typically sold to customers instead of being purchased by them. That’s at the heart of the consumer challenge our insurance product aims to address. Insurance buying should be a hassle-free experience, free from misinformation and anxiety of unwanted calls. That’s what we highlight with our latest marketing campaign for motor insurance and we have built an integrated marketing campaign across TV, OTT, digital, social and other media to convey this message to the audience. With Insurance on PhonePe, consumers can choose add-ons they need and never get bothered by unwanted calls. That’s our promise and this campaign captures the essence of that promise.”
 
The campaign will run across TV, OTT, and digital. 
 
Source:
Campaign India

Related Articles

Just Published

9 hours ago

India dazzles at Campaign Asia-Pacific’s Women to ...

Three Indian women shine among 34 trailblazers transforming Asia-Pacific’s marketing and communications landscape.

12 hours ago

Streaming TV: Advertisers' new go-to for engaged ...

Magnite’s latest research highlights its impact on ad recall, trust, and purchase intent, offering new possibilities for brands in India.

13 hours ago

The sound track to successful digital marketing ...

From fusion music to personalised playlists, the right music selection will be the key to success of digital marketing campaigns in the near future, says Hoopr.ai's chief marketing officer.

14 hours ago

How click-to-chat ads on Whatsapp are transforming ...

A closer look at how brands use WhatsApp Click-to-Chat ads with AI bots to boost engagement, streamline campaigns, and drive personalised, data-driven marketing.