Campaign India Team
Apr 10, 2019

Lowe Lintas bags MedLife's creative mandate

Account won post a multi-agency pitch

Lowe Lintas bags MedLife's creative mandate
Lowe Lintas has won the creative duties of MedLife following a multi-agency pitch. The agency's Bengaluru office will handle the account. 
 
The mandate includes digital and traditional advertising mandate.
 
Meera Iyer, CMO, Medlife.com, said, "Having worked with Lowe Lintas in the past, I know how they have created memorable brand campaigns for Unilever. But you need a slightly different approach for e-commerce retail brands, and of the agencies in Bangalore, I felt Lowe Lintas would deliver best, as they understand both the online place as well as the new digitally-inclined audiences that drive growth. Maintaining Medlife’s leadership position and growing the online share of the Healthcare pie is critical to growth ambitions this year. We will look to Lowe Lintas to deliver a fantastic creative campaign that helps us achieve both."
 
Hari Krishnan, president, Lowe Lintas, said, "Medlife, a one-stop online healthcare brand, has aggressive expansion plans and we are proud to partner them at a time when the category is opening up. It is truly a pleasure and privilege to chart the course for a brand that is all set to change India’s healthcare and pharmaceutical space for the better."
 
 
 
Source:
Campaign India

Related Articles

Just Published

1 day ago

Radio ad volumes rise by 2%; services lead during ...

Total number of advertisers grows by 10%; Gujarat leads states with 18% share, finds AdEx India's report on radio advertising during January-September 2024.

1 day ago

Agencies dominate 60% of digital marketing openings ...

India witnesses rise in digital marketing jobs at the entry level in 2024; roles in programmatic advertising show rapid growth, finds a Kraftshala study.

1 day ago

Cross-channel marketing 2025: Breaking barriers, ...

Cross-channel marketing has transitioned from being just another buzzword to becoming indispensable in delivering customers cohesive and personalised experiences, says the vice president for data science at CleverTap.