Madison Media Omega appoints Dinesh Singh Rathore

Madison Media has appointed  Dinesh Singh Rathore as chief operating officer of  Madison Media Omega, the agency's unit based in Bangalore. Key accounts handled by Madison Media Omega include Britannia, TVS, Tata Tea, Levi's, Acer, Bharti Axa, Enamor and IIFM.

Rathore joins Madison from Starcom MediaVest Group, where he was headed the Mumbai and Delhi offices of MediaVest.

On the appointment, Gautam Kiyawat, group chief executive officer, Madison Media, said,“I am delighted to have Dinesh join our leadership team and am sure he will add a lot of value to our clients in Bangalore.”

Rathore has over 17 years of experience in media, working with the likes of Starcom MediaVest Group and  Mudra. He was the head of FutureWorks, the specialist unit of  SMG that handled the Future Group business. Across his career, Dinesh has worked on brands including Emirates, The Mobile Store, Tata Housing, Novartis, World Gold Council, Wipro, Toyota, SabMiller, Essilor, Hitachi, Rasna and Only Vimal.