Marketing
Staff
May 03, 2021

Mahindra to acquire Meru for Rs 97.66 crore, Pravin Shah appointed CEO

M&M will enhance its current shareholding in Meru from 43.20% to 100%

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

1 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

AB InBev India moves beyond sponsorships—Betting big on owned festivals

2 AB InBev India moves beyond sponsorships—Betting big on owned festivals

Kia's Sonet embarks on a journey of uncharted thrill

3 Kia's Sonet embarks on a journey of uncharted thrill

Cadbury 5 Star gives the AI revolution a humorous pushback

4 Cadbury 5 Star gives the AI revolution a humorous pushback

Brand banter or brand blunder? The fine line in cola wars

5 Brand banter or brand blunder? The fine line in cola wars

CCI raids raise questions on advertising ethics in India

6 CCI raids raise questions on advertising ethics in India

Moves and wins roundup: Week of 24 March

7 Moves and wins roundup: Week of 24 March

Apple and Google’s RCS deal: A messaging shake-up for marketers?

8 Apple and Google’s RCS deal: A messaging shake-up for marketers?

Pepsi moments don’t wait—and neither do we: Cathy Graham Kidd

9 Pepsi moments don’t wait—and neither do we: Cathy Graham Kidd

Paddy’s new bet: Another indie shop in a crowded market

10 Paddy’s new bet: Another indie shop in a crowded market

Related Articles

With Meru in its kitty, is M&M ‘future-proofing’ its business?
Marketing
May 05, 2021
Nilesh Wadhwa

With Meru in its kitty, is M&M ‘future-proofing’ ...

Mahindra and Mahindra is title sponsor, Sri Lanka Premier League
Marketing
Aug 09, 2012
Campaign India Team

Mahindra and Mahindra is title sponsor, Sri Lanka ...

Vivek Nayer leaves Mahindra Group
Marketing
May 07, 2020
Campaign India Team

Vivek Nayer leaves Mahindra Group

Lodestar UM retains the INR 400 crore Mahindra business
Advertising
Nov 13, 2019
Campaign India Team

Lodestar UM retains the INR 400 crore Mahindra business

Just Published

DoubleVerify invests in FirstPartyCapital
Advertising
22 hours ago
Campaign India Team

DoubleVerify invests in FirstPartyCapital

Company aims to support innovation in the global adtech ecosystem through this investment.

Pitches for matches: Brand campaigns uphold the IPL excitement
Advertising
1 day ago
Campaign India Team

Pitches for matches: Brand campaigns uphold the IPL ...

As fans crowd the stadiums across India, advertisers launch fresh high-octane brand messaging combining creativity with cricket.

Tariff tantrums: When trade wars hit ad budgets
In-Depth
1 day ago
Vinita Bhatia

Tariff tantrums: When trade wars hit ad budgets

US President Donald Trump’s all-out tariff strike may play to politics, but it’s marketers and advertisers who’ll now have to brace for budget whiplash.

Meta unveils AI-driven tools for omnichannel ads
Advertising
1 day ago
Campaign India Team

Meta unveils AI-driven tools for omnichannel ads

Early tests carried out by Meta among India’s e-commerce brands using Advantage+ catalogue ads optimisation witness 14% ROAS growth, the global social media giant states.