Max New York Life to become Max Life Insurance

Max New York Life Insurance will (soon) no longer have 'New York' as a part of its name. The development follows a stake transfer being completed.

According to company's website: The company will now be named Max Life Insurance subject to regulatory approval.

On being asked whether the brand name change would lead to a fresh marketing campaign to communicate the transition, Anisha Motwani, director, chief marketing officer, Max New York Life Insurance, told Campaign India: "We have a very comprehensive plan. But we would most likely be sharing the details in a week or so."
Watch this space for more updates on the Max Life Insurance brand's new communication.