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Sony MAX won six metals at the Promax | BDA North America Promotion & Marketing Awards 2008 held from 16 – 19 June 2008, in New York. MAX won two Golds for its ‘Come, play’ campaign for ICC Cricket World Cup 2007. ‘Cricket is back’ campaign also won important awards. MAX also won a Silver and three Bronze awards.
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The in-store celebration in Chennai blends cultural relevance with experiential retail to reinforce its confidence-led brand positioning.
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Panel includes Sabyasachi, Anjolie Ela Menon, and international figures for Masterstroke awards launching in February.
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