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Sony MAX won six metals at the Promax | BDA North America Promotion & Marketing Awards 2008 held from 16 – 19 June 2008, in New York. MAX won two Golds for its ‘Come, play’ campaign for ICC Cricket World Cup 2007. ‘Cricket is back’ campaign also won important awards. MAX also won a Silver and three Bronze awards.
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The AI-led rural activation in Uttar Pradesh enables homemakers to feature in personalised video stories celebrating their everyday ‘Josh’.
The collaboration connects Pexpo’s focus on sustainable steel bottle manufacturing with the film’s narrative of strength, discipline and conscious choices.
The campaign translates holiday movie-inspired looks into an OTT-style shopping experience on its website.
The India campaign features Ananya Panday and Lakshya as new global ambassadors.