Maybelline New York India appoints Suhana Khan, Ananya Birla and Eksha Subba

Maybelline New York India has announced the appointment of actor Suhana Khan, singer and entrepreneur, Ananya Birla and internet personality, Eksha Subba as brand ambassadors. 

 

The brand has also extended its association with sportsperson PV Sindhu.

 

With these associations, the brand aims to appeal to the Gen Z consumers in India.

 

The newly appointed brand ambassadors will be featured in upcoming campaigns of Maybelline New York and will also participate in brand events and initiatives. The first campaign featuring the brand ambassadors is set to roll out in April 2023. 

 

Zeenia Bastani, brand general manager  – Maybelline New York, L’Oréal India, said, "We are thrilled to welcome Suhana Khan, Ananya Birla, and Eksha Subba in addition to PV Sindhu, to Maybelline New York! Our mission is to give everyone the self-confidence to express themselves and their beauty - their way, and these four talented young women embody the spirit of our brand and what we stand for. They perfectly represent Maybelline New York women who are ambitious, confident in their self-expression, diverse and ready to make change.”