
PV Sindhu for Centuary Mattress
The association follows Centuary launching a range of gel technology based mattresses

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New global campaign from Spotify celebrates music ...
The campaign was created in-house.
The art of dealing with the new trade order
Donald Trump's tariff tornado will have wide-reaching implications, potentially placing advertisers and agencies at a fundamental pivot point says New Commercial Arts’ David Golding
Truth or tact? Brands walk the trust tightrope
Radical transparency and strategic silence may sound like strange bedfellows, but striking the right balance between the two is key to earning consumer trust, says Column Inches founder.
AI, PR, and the battle for relevance: Archetype’s ...
With the PR vertical facing budget cuts and a talent crunch, Archetype CEO Helena Maus outlines how AI-driven tools like Delve could reshape media measurement and agency strategy.