Campaign India Team
Jul 07, 2015

McCann bags creative duties of Paytm and IDFC Bank

Accounts won following multi-agency pitches

McCann bags creative duties of Paytm and IDFC Bank
McCann Erickson's Delhi office has bagged the creative duties for Paytm, while the agency's Mumbai office has bagged the creative mandate for IDFC Bank.
 
Both the accounts were bagged following multi-agency pitches, informed an agency statement.
 
Paytm handed creative duties to Contract Advertising in April 2014. In April 2015, McCann Erickson created the brand's TVCs that ran during the IPL.
 
The Economic Times reported on 10 April 2015 that IDFC Bank would become operational in October this year. 
 
Also read: 
 
 
 
Source:
Campaign India

Related Articles

Just Published

2 hours ago

Initiative wins Volvo's global media account, China ...

Account was worth $448.7 million in 2023.

4 hours ago

Campaign roundup: Week of 23 Dec

The latest ad films and campaigns from brands like Mad over doughnuts, Chinese Wok, Cadbury Bournville’s, Aukera, Elver, Roche Diagnostics, Wonderla, Narayana Health, Third Wave Coffee, ManipalCigna, Voltas Beko in our weekly roundup.

5 hours ago

Five insider tips to make your festive campaigns shine

Creating memorable festive season campaigns is all about innovatively weaving the values of authenticity and empathy into the narrative, says the business head for north and east at Brand Street Integrated.

7 hours ago

Farewell to 2024; A glimpse into 2025

Taking a holiday break from our daily newsletter until January 2nd, Campaign India reflects on 2024’s marketing moments and trends shaping 2025.