Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 022 69047500
Oct 18, 2023
McDonald's: The fast food brand looking to play the long game in India
We caught up with Arvind RP, chief marketing officer, McDonald’s India (W&S), to learn about how EatQual has helped the brand in India, the perception about its burgers decreasing in size and increasing in price, and more...
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Just Published
Advertising
2 hours ago
Love at first credit check?
Infiltrating the matrimonial columns, Paisabazaar flips the script on romance—putting credit scores where horoscopes used to be.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
22 hours ago
No one talks about ads anymore: Have they lost ...
Industry leaders weigh in on how brands can help shape pop culture again through innovative storytelling and a balanced approach between creativity and performance.
Advertising
22 hours ago
75% of marketers report declining returns on social ...
Pouring money into social media ads isn’t paying off for many marketers. As ROI shrinks, here are the alternatives that marketers are exploring to drive results.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Marketing
23 hours ago
63% of Gen Z Indians give high importance to mental ...
Nearly 78% of India’s Gen Z feel positive about taking responsibility for their own health, finds a global Gen Z study conducted by Burson.
