Staff Reporters
2 days ago

McDonald's India uses 'Newton-level' math to bring prices down to earth

The fun campaign by DDB Mudra Group intentionally doesn't add up, serving to promote the McSavers+ menu's value.

The fun campaign by DDB Mudra Group intentionally doesn't add up, serving to promote the McSavers+ menu's value.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Related Articles

Just Published

10 hours ago

Crafting credibility: The power of authentic ESG ...

To thrive in today’s conscious market, companies must blend business goals with genuine ESG narratives.

11 hours ago

65% of Indians will buy brands that stand for ...

This was one of the key findings that Kantar shared while launching the fourth edition of its ‘Creative Effectiveness Awards’ for India.

14 hours ago

The Croisette versus Wall Street: How to put a ...

Why doesn't creative excellence at Cannes lead to greater investor interest?

14 hours ago

Not why, but how: Forsman & Bodenfors’ mission to ...

The agency's head of people operations and global CEO share their path to Fair Pay Workplace Certification and explain its benefits to help others in the industry follow suit.