MediaCom rolls out launch campaign for Deccan 360

MediaCom has kick-started the media campaign for Deccan 360, an account it bagged following a multi-agency pitch last year.

Deccan 360 is an express logistics network launched by Captain Gopinath (pictured), founder of Air Deccan.

While the launch campaign included pre launch announcers in leading dailies followed by half page ads on the launch day i.e. 9th November, 2009, a major media blitz is scheduled to be launched soon.

Said Anita Mookerjee, general manager, MediaCom Bangalore which handles the media duties of Deccan 360, “We at MediaCom Bangalore are extremely proud and delighted to be a part of the Deccan 360 team. That we were an integral part of turning Captain Gopinath’s vision into reality is truly a fulfilling and humbling experience. At the moment, we are all “Flying High”.

The creative duties for Deccan 360 are handled by Grey Worldwide.