Meesho revamps brand identity

Meesho has announced its refreshed brand identity with an aim to strengthen its positioning as a one-stop platform that meets the everyday needs of Indian shoppers. 

 

To highlight its revamped identity, the brand has rolled out a new logo conceptualised by Landor & Fitch. The refreshed colour palette of the logo aims to evoke personality traits of confidence and approachability among Meesho consumers and sellers.

 

 

 

 

Meesho has also rolled out a campaign conceptualised in-house to showcase its revived brand positioning. 

Vidit Aatrey, founder and CEO, Meesho, said, "We are thrilled to introduce our revamped brand identity, which symbolises our transformation into a genuinely inclusive and egalitarian e-commerce platform. The new colour palette and sonic identity will add a powerful new dimension to our brand identity, a critical component of how people recognise Meesho today and in the future. We believe there is an enormous opportunity for mass adoption of e-commerce in India, and the next wave of growth will come from making it pertinent for all shoppers. With this brand revamp, Meesho will progress further on its journey to become the go-to e-commerce platform for the next billion consumers in India."

 

Lulu Raghavan, managing director, Landor & Fitch, said, “With e-commerce steadfastly gaining traction across geographies and socioeconomic backgrounds, Meesho continues to boost access and affordability for the country’s heterogeneous customer base. Every design decision was evaluated from a consumer lens to arrive at a refreshed brand identity that signals the joy that consumers experience when interacting with the brand. We explored a wide range of possibilities before finally arriving at the chosen solution, which captures the brand's ethos of inclusivity and aspiration. We believe Meesho's brand experience is set to evolve in a myriad of new and exciting ways. It was an absolute delight for Landor & Fitch to partner with the Meesho team on this brand transformation.”