Campaign India Team
Apr 21, 2010

Michael Follett's blog: Stop complicating, start simplifying

Apparently, half of all 12-17 year-old Americans have created content on the web. This is no new development. As early as 2005, the respected Pew ‘Internet and American Life Project’ found that 57% of American teens were web ‘content creators’. This is an incredible statement. Unbelievable. Unthinkable.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

3 hours ago

Bisleri International partners with Tata Women’s ...

As the official beverage partner, the brand will support the tournament through on-ground and fan-focused initiatives.

4 hours ago

Ethnix by Raymond and Shaadi.com partner with MOMS ...

A new outdoor collaboration brings together Ethnix by Raymond and Shaadi.com through a high-visibility installation.

10 hours ago

India’s quick commerce surge exposes a discipline ...

Lalatendu Das, CEO, Publicis Media South Asia explains why brand marketers are still figuring out India’s fastest-growing retail channel.

10 hours ago

Does India need aspirational masculinity?

As Movember rounds out to a close, let's decode the evolution of modern masculinity through advertising.