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Apparently, half of all 12-17 year-old Americans have created content on the web. This is no new development. As early as 2005, the respected Pew ‘Internet and American Life Project’ found that 57% of American teens were web ‘content creators’. This is an incredible statement. Unbelievable. Unthinkable.
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Accenture Song, the consultancy’s creative marketing arm, is piloting the use of Alembic to measure its own marketing efforts.
The agency will drive FILA's digital creative and lead Foot Locker's mainline creative, targeting India’s youth and sneaker culture.
The experiential campaign positions trading as a calling, not just a skill.
The activation was to celebrate Asian Paints' new role as BCCI's official Colour Partner.