Campaign India Team
Sep 19, 2016

Micromax retains ZenithOptimedia as media agency; ropes in Isobar for digital

Both accounts won post multi-agency pitches

Micromax retains ZenithOptimedia as media agency; ropes in Isobar for digital
Micromax has announced that it has retained ZenithOptimedia to handle its media duties and appointed Isobar as the digital marketing agency following multi-agency pitches.
 
Prior to this, Interactive Avenues handled the brand's digital mandate. Isobar's Delhi office will now work on the brand. 
 
Shubhajit Sen, chief marketing officer, Micromax Informatics, said, “We are delighted that post the pitch process we have two of the most competitive agencies on board with Micromax. While Isobar will lead our digital mandate and we are impressed with their team of young, intuitive professionals bringing in a fresh perspective, ZenithOptimedia will continue to be our agency to manage traditional media. We would also want to place on record our appreciation for Interactive Avenues (IA) and their team – they helped build Micromax brand with some real great work.”
 
Tanmay Mohanty, group CEO, ZenithOptimedia, said, “We share a wonderful working relationship with Micromax. The client was impressed with our fresh approach on the Micromax brand, and the innovative thinking and rich consumer insights that we bring to the table.Going forward, we will continue to put in the best of our resources, people, tools and processes behind the Micromax brand.” 
Source:
Campaign India

Related Articles

Just Published

23 hours ago

89% of CMOs predict growth in their marketing ...

Nearly 59% of CMOs expect that in the next five years, their revenues will come from products, services, or businesses that don’t yet exist, finds Dentsu's 2024 CMO Navigator survey.

23 hours ago

'All polish, no punch': Adland reacts to Jaguar’s ...

The internet has spoken about Jaguar's radical rebrand with mixed reviews. But what do industry experts think?

23 hours ago

Parle’s ‘GIF it a go!’: A sweet play on connection ...

The Minimalist's GIF-inspired campaign for Hide & Seek captures Gen Z with humour, relatability, and everyday moments.

1 day ago

VdoCipher introduces live streaming services to ...

Real-time engagement through live streaming offers Indian advertisers a robust tool for deeper connections and data-driven campaign optimisation.