Marketing Digital
Paul Howell
Nov 11, 2011

Microsoft, AOL, and Yahoo form alliance as the display market shifts again

The deal allows each of the partners to sell each other's unsold display advertising inventory to their own customers and will kick in from next year

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

1 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

India 2030: Middle class majority to fuel shift to experience-led spending

2 India 2030: Middle class majority to fuel shift to experience-led spending

Kia's Sonet embarks on a journey of uncharted thrill

3 Kia's Sonet embarks on a journey of uncharted thrill

Moves and wins roundup: Week of 07 April

4 Moves and wins roundup: Week of 07 April

Adani Group wins four Olive Crown awards

5 Adani Group wins four Olive Crown awards

Cadbury 5 Star gives the AI revolution a humorous pushback

6 Cadbury 5 Star gives the AI revolution a humorous pushback

Shaadi, skins and synergy: BGMI’s campaign ups the game

7 Shaadi, skins and synergy: BGMI’s campaign ups the game

FCB India goes solo in WARC’s Global Good parade

8 FCB India goes solo in WARC’s Global Good parade

Will snooping clause in new IT Bill put WhatsApp on mute?

9 Will snooping clause in new IT Bill put WhatsApp on mute?

Rekha Rao launches OON, a women-only A&M services collective

10 Rekha Rao launches OON, a women-only A&M services collective

Related Articles

Retention trumps acquisition: Three digital strategies for marketers
Advertising
Aug 21, 2024
Siddhartha Vanvani

Retention trumps acquisition: Three digital ...

IAMAI 2014: ‘The goal of your digital strategies should be to add a layer of convenience to your customers’ lives…’
Advertising
May 12, 2014
Shinmin Bali

IAMAI 2014: ‘The goal of your digital strategies ...

ASCI releases report on social media influencers
Digital
Feb 16, 2023
Campaign India Team

ASCI releases report on social media influencers

Ampere raps for an electric revolution across India
The Work
Jan 13, 2023
Campaign India Team

Ampere raps for an electric revolution across India

Just Published

HUL, Honasa settle sunscreen campaign lawsuit
Advertising
1 day ago
Campaign India Team

HUL, Honasa settle sunscreen campaign lawsuit

HUL to take down digital versions of the campaign; Honasa removes social media posts making a reference to Lakmé.

VDO.AI launches cricket-themed ad formats
Advertising
1 day ago
Campaign India Team

VDO.AI launches cricket-themed ad formats

Aims to help brands deliver 3x consumer engagement for their IPL ad campaigns.

Global adspend on news brands forecast to decline by a third
Advertising
1 day ago
Joseph Arthur

Global adspend on news brands forecast to decline ...

Creator journalists and UGC are starting to draw more attention from advertisers wary of potentially distressing content on news brands.

Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition
Advertising
1 day ago
Cecilia Garzella

Omnicom CEO John Wren dismisses speculation about ...

Wren was speaking at the Q1 earnings call and expects to close the IPG acquisition in H2 2025.