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Digidarts' CEO highlights that smart customer retention, which fosters loyalty and connection, is key to long-term success, which is more cost-effective than chasing new customers.
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When brands prioritise gimmicks over genuine messaging, consumer trust is often the casualty, says Social Panga’s copy lead.
The move bucks the trend for agencies to shy away from ‘hard news’ due to fears around brand safety and politically divided audiences.
As Unilever’s new CEO invests heavily in influencers, casting doubt upon corporate messaging from brands, the state of the comms market is reexamined.
Campaign understands the process is at the RFP stage.