
Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 022 69047500
The Microsoft campaign featuring its new brand ambassador Jerry Seinfeld and its founder and chairman Bill Gates is finally on air. The campaign has been created by Miami's Crispin, Porter + Bogusky. The idea of the campaign was to create a cool image for Microsoft vis-a-vis Apple.The film has received quite a lot of criticism as it shows Seinfeld trying on shoes with Gates in a discount shoe shop, while there is absolutely no mention of any specific Microsoft products in the conversation.
Contact Customer Support at
[email protected]
or call+91 022 69047500
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
The platform now combines its ad server and SSP to enhance programmatic efficiency for CTV and OTT players.
From gait scans to geo-targeted ads, the sporting goods group laces together tech, retail, and events to chase India’s growing base of runners.
Even as overall dealmaking declines, certain sectors such as ecommerce continue to be a major draw.
India sees 163% revenue growth from contextual marketing campaigns in 2024, according to WebEngage trends report.