Ben Bold
Aug 12, 2013

MMGB 2: The Sun tells inept footballers: 'If you can't play, manage'

Rolling out to coincide with the English Premier League season, the campaign tells football fans they can win £500,000 through The Sun’s Dream Team.

MMGB 2: The Sun tells inept footballers: 'If you can't play, manage'

The upcoming English Premier League season has got football fans ready already, even in India. It’s understandable what the mood must be in the championship’s home country.
This tongue-in-cheek campaign is rolling out to coincide with the approach of the English Premier League season across press and digital and tells football fans that they can win £500,000 through The Sun’s Dream Team.

Warm up to soccer season with this humorous print and digital campaign.

And get the work week going.

 

 

 

 

 

 

 
 
The Sun tells inept footballers: 'If you can't play, manage'

Client: Rossa Shanks, head of marketing, The Sun; Greg Halfacre, executive, Dream Team

Brands: The Sun, Dream Team

Agency: Grey London

Creatives: Dave Monk, Johan Leandersson, Erik Uvhagen

(This article first appeared on www.marketingmagazine.co.uk)
 

Source:
Campaign India

Related Articles

Just Published

6 hours ago

Rural consumption continues to outpace urban ...

The latest data from NielsenIQ indicates that rural areas have become the primary driver of consumption growth in the FMCG sector, a reversal of previous trends where urban centres led growth.

6 hours ago

Havas to offer staff up over $40 million in ...

Bosses could get extra $8 million in cash bonuses for working on separation from Vivendi, prospectus reveals.

8 hours ago

FCB/SIX India announces key senior leadership ...

Since its launch in 2023, the agency’s staff has tripled, now numbering approximately 170 team members.

8 hours ago

Trump’s victory isn’t just America’s crisis—it’s a ...

Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking alignment with the very principles that drive our industry.