
For more on the initiative, read the story here. Perhaps its time for The Advertising Club, AAAI or the IAA India chapter to focus on the subject, too.
View the film by mcgarrybowen for NABS UK's initiative here
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Our weekly roundup of the latest appointments and account wins from OktoBuzz, Go Zero, ADA partners , Cinépolis, Cielo Ecom and many more.
This once-in-12-years event offers brands unparalleled reach, but navigating its cultural sensitivities requires nuanced and mindful strategies.
Along with Talented, the FMCG company tries to redefine OOH advertising with tree-shaped billboards, showcasing the brand’s adaptive approach to sustainability.
Active listening tech offers potential and peril, forcing advertisers to balance innovation with user trust in a privacy-first world, notes Famous Innovations’ CEO.